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Left to right: Ms Jayce Tham, Mr. Jaze Phua, Dr. James Ong, Mdm Rahayu Mahzam, Mr Ong Tze Boon, Mr. Michael Lee and Mr. Vincent Lau


Singapore, 10 October 2025 – AICON x BeyondXpo 2025 wrapped its two-day showcase on a high note at Beyond X Building, drawing more than 2,000 visitors across its public and professional programs. The event brought together innovators, creators, and industry leaders under the theme “AI for Everyone” — spotlighting how artificial intelligence can transform business, creativity, and community life.

The opening ceremony featured three keynote addresses that framed Singapore’s growing position in the global AI movement.


Guest of Honour Mdm Rahayu Mahzam, Minister of State for the Ministry of Digital Development and Information, delivered the opening address, highlighting the need to build an inclusive, AI-fluent workforce and the government’s efforts to increase AI literacy for all Singaporeans.

“Singapore’s Vision for an AI-Literate Nation,” emphasising the need to build an inclusive, AI-fluent workforce and the government’s ongoing efforts to enable digital participation for all Singaporeans.


Mr Ong Tze Boon, Chairman of ONG&ONG and Co-Founder of BeyondX, reflected on the evolution of BeyondX from a design platform into an ecosystem that bridges innovation and human experience. He credited Enterprise Singapore’s support and reaffirmed BeyondX’s commitment to cultivating an interdisciplinary community of “believers, dreamers, and disruptors” shaping the phygital future.


Dr James Ong, Co-Founder of AICON and Founder of the Artificial Intelligence International Institute (AIII), outlined the vision behind “AI for Humanity.” A pioneer with 4 decades in AI research, venture and advocacy, Dr Ong emphasised the importance of sustainable, ethical, and human-centric AI innovation and also AI literacy and fluency for the public while encouraging Singapore’s youth and creative sectors to lead in responsible AI adoption.



Creativity Meets Technology

The showcase’s public program was led by Jaze Phua, Co-Founder of AICON, Founder of Dear.AI, and GenTube. Known for his viral social content and AI-driven creative experiments, Jaze curated a series of social-media activations that reached thousands online, blending humour, storytelling, and generative art to make AI accessible to everyday users. 🎥 Watch: AICON 2025 Reel 1 | Reel 2

Workshops throughout the weekend covered topics from generative design and AI music to education, sustainability, and future workplaces. International partners included YTN World (Korea) IMI-Asia, e2i, reflecting the cross-regional collaboration that AICON champions.


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Looking Ahead

Following this year’s success, the organisers announced plans for AICON 2026, expanding the platform’s global partnerships, youth programs, and creative industry dialogues.

“AI is not just a technology; it’s a cultural shift on everyday life for all of us. We want AICON to be where Singapore meets the world through AI creativity and purpose,” said Dr James Ong.

“AICON shows that AI belongs to everyone — from coders to creators to the curious. Our goal is to make AI fun, relatable, and human,” added Jaze Phua.


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From left to right: Johnny lau, Creator of Mr Kaisu, Jack Neo, Jayce Tham and Jaze Phua


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Highlights of AICON x BeyondXpo 2025



Event Recap at a Glance


📍 Venue: Beyond X Building, 21 Keppel Road, Singapore 089067 🗓 Dates: 3–4 October 2025 👥 Attendance: ~2,000 visitors across 2 days 🎙 Speakers & Highlights: Mdm Rahayu Mahzam, Dr James Ong, Mr Ong Tze Boon, Prof. Ko Sam-seog, AI Singapore Panel, Dear.AI Workshop Series 🔗 Website: www.aicon.show



DOWNLOAD PRESS KIT [HERE]


Media and Partners

AICON x BeyondXpo 2025 is presented by AICON Capital and BeyondX with partners including Tesla, Virality Group, CreativesAtWork, Dear.AI, IMI Asia, Hustle and Bustle and AIII.


Media contact

Daryl Dee Teo-Chan | dee@blessinc.asia | +65 96701646


About AICON 2025

AICON is the World’s #1 AI Consumer Show. It brings together global leaders, creators, and disruptors for an immersive festival that explores how AI shapes everyday life, from business and education to creativity and play. Held in Singapore, AICON champions AI literacy, ethical innovation, and open collaboration across borders and disciplines.


About BeyondX & BeyondXpo

BeyondX is a future-ready innovation ecosystem and visionary platform that explores how technology can be a transformative catalyst in everyday life. Anchored at the BeyondX Living Lab & Incubation Space (official name), known publicly as the Beyond X Building at 21 Keppel Road, BeyondX serves as the physical hub where ideas, collaborations, and incubations come alive.


BeyondX is designed around three core functions:


  • Living Lab: a collaborative environment for testing and showcasing technology


  • Incubator Space: nurturing start-ups and SMEs across diverse sectors


  • Centre of Excellence: connecting academia, corporates, and government for knowledge exchange


BeyondXpo 2025 is the inaugural showcase of the BeyondX ecosystem, hosted at the BeyondX Living Lab & Incubation Space. It is a milestone platform that brings together members, start-ups, corporates, and government agencies to highlight innovations shaping how we live, work, and play. Through fireside chats with ecosystem leaders, real-world innovation stories, and start-up exhibits across the LIVE | WORK | PLAY pillars, BeyondXpo marks the first step in what will grow into an annual gathering of innovators shaping the future.





 
 
 

Updated: Oct 6

Festival opens with an opening address by Guest of Honour Mdm Rahayu Mahzam, Minister of State, Ministry of Digital Development and Information



Singapore, 18 September 2025AICON 2025, the world’s #1 consumer AI show, will take place from 3 to 4 October 2025 at the BeyondX Living Lab & Incubation Space (Beyond X Building, 21 Keppel Road, Singapore 089067). This year, AICON partners with BeyondXpo, Singapore’s flagship innovation showcase. Together, we create a new platform where artificial intelligence meets innovation, lifestyle, and creativity.


AI for Everyone


With the theme “AI for Everyone,” AICON x BeyondXpo 2025 makes the future of technology accessible and inspiring. We aim to engage startups, corporates, creators, and the public. Through interactive showcases, thought leadership symposiums, and hands-on workshops, the festival bridges the AI literacy gap. It empowers individuals to navigate an AI-driven world.


For the first time, entry is free! VIP passes are available for access to exclusive workshops and talks.


Programme Highlights: 9am - 8pm


Day 1 – Friday, 3 October | Theme: AI in Business: From Hype to Real Impact

  • Opening address by Guest of Honour, Mdm Rahayu Mahzam, Minister of State, Ministry of Digital Development and Information

  • Keynotes and fireside chats on AI in business, trust, and governance

  • Workshops by Temasek Polytechnic, Dear.AI, and Nanyang Polytechnic

  • VIP Business Track sponsored by IMI Asia

  • AI Film Fest by GenTube opening


Day 2 – Saturday, 4 October | Theme: AI in Action: Creativity, Inclusion & Future Skills

  • Talks on AI in governance, media, and creative industries

  • Workshops by Singapore Polytechnic, CreativesAtWork, and SUSS

  • Hackathon awards

  • Outdoor highlights: Tesla showcase, cosplay competitions, eSports, and tech-for-good installations

  • Closing event: AI Beats x Street Eats x Digital Art Jam, featuring Tesla Optimus as DJ


Three Immersive Zones


LIVE – Everyday Life & Society

Explore smart homes, health and wellness, mobility demos, and AI in healthcare and education.


WORK – Enterprise, Skills & Productivity

Join AI Learning Zone workshops, corporate keynotes, and business networking.


PLAY – Creativity, Pop Culture & Entertainment

Dive into eSports, cosplay, live performances, the GenTube AI Film Fest, and digital art showcases.


Voices from AICON x BeyondXpo


“AI literacy is a global priority, not just for technologists but also for parents, educators, and organisational leaders,” said Dr. James Ong, Co-Author of AI for Humanity and Co-Founder of AICON. “Understanding how AI works in our daily lives, how to build, govern, and use it responsibly, and how to manage its risks is the foundation for tomorrow’s world.”


“The time for AICON is now,” said Jaze Phua, Co-Founder of AICON, Film Director, and Creative Director at Virality Group and Dear.AI. “Many people feel apprehensive about AI, but we believe it is time to turn that fear into knowledge. Singapore, with its Smart Nation vision, is the ideal home for a convention like this. What makes AICON different is our unique blend of education and entertainment. We are not just showcasing technology; we are empowering individuals to embrace AI for the public good, for work, and for smarter living.”


BeyondX is the result of a shared ambition by Ong Tze Boon, Group Executive Chairman of ONG&ONG, and Michael Lee, Founder & CEO of H&B Group. They aim to use technology as a transformative catalyst in everyday life. Their vision is to create a space where innovators in cutting-edge fields — from artificial intelligence to augmented reality — can challenge boundaries and shape how we live, work, and play.


“The BeyondX Lab is designed as a dynamic ecosystem,” said Ong Tze Boon. “Our goal is to empower innovations, foster collaborations, and drive sustainability in business. This reflects our vision of creating smart, adaptable environments that address the challenges of tomorrow.”


“BeyondXpo is the first milestone of this vision,” said Michael Lee. “It convenes ecosystem partners, entrepreneurs, and innovators to explore how technology transforms daily life. In partnership with AICON, it marks the beginning of an annual platform to shape the future together.”


Tickets & Access


  • Free Entry: General admission for all attendees. Pre-register here: www.aicon.show

  • VIP 1 Day Pass: SGD $25 per day (includes access to workshops and talks)

  • VIP 2-Day Pass: SGD $40 (includes access to workshops and talks across both days)


Seats for workshops and talks are limited. Members of the public are encouraged to purchase VIP passes early to avoid disappointment.


Media Invite – Friday, 3 October


Members of the media are invited to attend the AICON x BeyondXpo 2025 Media Preview and Guest of Honour Opening:

  • Time: 9:00am to 11:00am (preview before official opening)

  • Guest of Honour: Mdm Rahayu Mahzam, Minister of State, Ministry of Digital Development and Information

  • GOH Speech: 10:00am to 10:15am – “Singapore’s Vision for an AI-Literate Nation”

  • Location: Beyond X Building, 21 Keppel Road, Singapore 089067



The media preview includes selected showcases, the Tesla Optimus debut, and interviews with Dr. James Ong, Jaze Phua, Ong Tze Boon, and Michael Lee. Media are requested to RSVP for accreditation.


Media and Partners


AICON x BeyondXpo 2025 is presented by AICON Capital with partners including Tesla, BeyondX, Virality Group, CreativesAtWork, Dear.AI, IMI Asia, and AIII.


Media contact: Daryl Dee Teo | dee@blessinc.asia | +65 96701646



ANNEX A: About AICON 2025


AICON is the world’s number one AI Consumer Show. It brings together global leaders, creators, and disruptors for an immersive festival that explores how AI shapes everyday life, from business and education to creativity and play. Held in Singapore, AICON champions AI literacy, ethical innovation, and open collaboration across borders and disciplines.



Dear.AI is a creative tech studio blending generative AI with storytelling, design, and immersive experiences. Its viral work has been featured on CNBC, Yahoo, and global media.


Website: www.dear.ai | Instagram: @dear.ai | Showreel: Watch here


About AI Film Fest by GenTube


GenTube Film Fest is more than a competition. It is a launchpad for the future of creative expression. As a next-gen platform, GenTube showcases and discovers the best in AI-generated content.


About BeyondX & BeyondXpo


BeyondX is a future-ready innovation ecosystem and visionary platform that explores how technology can be a transformative catalyst in everyday life. Anchored at the BeyondX Living Lab & Incubation Space (official name), known publicly as the Beyond X Building at 21 Keppel Road, BeyondX serves as the physical hub where ideas, collaborations, and incubations come alive.


BeyondX is designed around three core functions:

  • Living Lab: A collaborative environment for testing and showcasing technology

  • Incubator Space: Nurturing start-ups and SMEs across diverse sectors

  • Centre of Excellence: Connecting academia, corporates, and government for knowledge exchange


BeyondXpo 2025 is the inaugural showcase of the BeyondX ecosystem, hosted at the BeyondX Living Lab & Incubation Space. It is a milestone platform that brings together members, start-ups, corporates, and government agencies to highlight innovations shaping how we live, work, and play. Through fireside chats with ecosystem leaders, real-world innovation stories, and start-up exhibits across the LIVE | WORK | PLAY pillars, BeyondXpo marks the first step in what will grow into an annual gathering of innovators shaping the future.



ANNEX B: ABOUT THE ORGANISERS AND TEAM


Dr. James Ong (Co-founder, AICON)

Founder, Artificial Intelligence International Institute (AIII). Co-author of AI for Humanity. Four decades as an AI and tech veteran and entrepreneur. Adjunct Professor at SUTD.


Jaze Phua (Co-founder, AICON)

CEO of Virality Group. Creative Director at Dear.AI. Known for AI storytelling and viral digital content. Leads brand and creative direction for AICON.


Ong Tze Boon

Group Executive Chairman of ONG&ONG and Co-Founder of BeyondXpo. A strong advocate of design-led innovation and community building, he shapes spaces where communities, technologies, and creativity converge.


Michael Lee

Founder and CEO of H&B Group and Co-Founder of BeyondXpo. Brings deep experience in building ventures and ecosystems that drive innovation, entrepreneurship, and sustainable growth.


Jayce Tham

Founder and CEO of CreativesAtWork. Leads PR and media strategy. Long-time champion for the freelance and creator economy.


Kent Teo

Founder and CEO of Invade (ArtBox SG). Expert in festival IP creation, retail-focused innovation, and mass community activation.


Cameron Liu

Chief of Staff, AICON. Oversees strategy, partnerships, and inter-team execution across zones and activations.


Gabriel Wee

Head of Partnerships and Operations, AICON. Leads strategic partnerships and full-spectrum operations across B2B and B2C conferences, with a focus on ecosystem building, sponsor engagement, and operational excellence.


Gwen Lim

Head of Growth. Founder and Consultant at Kilogramme. Leads strategic communications, experience design, and ecosystem alignment.

 
 
 
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AICON 2025: The World's 1 AI Festival for Consumers


Singapore, 31 July – The future of artificial intelligence is landing in Singapore over the F1 weekend. From October 3 to 4, 2025, the inaugural edition of AICON will bring the world’s most daring minds in tech, creativity, and innovation to BeyondX, setting the stage for the boldest AI-powered gathering on the planet.


At AICON 2025, Tesla will unveil its humanoid robot, Optimus, in its exclusive Singapore debut. This is a rare opportunity to glimpse the automaker’s vision for intelligent automation. Attendees can meet Optimus in person, explore the technology behind Tesla’s robotics and vehicles, and stand a chance to win a 3D2N Tesla driveaway experience.


“AI literacy is a global priority — not just for technologists, but for parents, educators, and organizational leaders,” said Dr. James Ong, Co-Author of AI for Humanity and Head of Human Impact for AI Con. “Understanding how AI works in our daily lives, how to build, govern, and use it responsibly, and how to manage its risks is the foundation for tomorrow’s world.”


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AICON 2025: A Festival for Everyone


AICON 2025 is the World's #1 consumer-focused AI convention held in conjunction with Singapore’s iconic F1 weekend. This two-day interactive festival is education-first and people-focused, designed to make AI fun, accessible, and deeply personal. It blends technology, innovation, education, and lifestyle through immersive showcases, live performances, and hands-on learning experiences.


Driven by a mission to promote “AI for Everyone”, AI Con aims to bridge the AI literacy gap through accessible experiences across three core pillars: Education, Economy, and Ethics.


Themed Zones at AICON


Hosted at Suntec Singapore, AICON features three themed zones:


  • AI Learning Zone

  • AI Explorer Zone

  • AI Fun Zone


Festival highlights include the GenTube Film Fest, a VIP Networking Village, cosplay competitions, eSports, and an official afterparty. AICON expects over 10,000 attendees, 50+ companies, and 10+ brand activations, with strong participation from schools, families, and future-ready talent.


Key Conference Themes


  • AI Literacy & Education: Understanding AI in everyday life — what the public needs to know.

  • Future of Work & AI Agents: Navigating trust, bias, and safety in the age of autonomous agents.

  • AI x Creative Industries: Generative AI’s impact on music, design, film, and pop culture.

  • Enterprise & Productivity: From workflow to workforce — how businesses are scaling with AI.


“The time for AICON is now,” said Jaze Phua, Co-Founder of Dear.AI & CEO of Virality Group. “Many feel apprehensive about AI, but we believe it’s time to turn that fear into knowledge. Singapore — with its Smart Nation vision — is the ideal home for a convention like this. What makes AICON different is our unique blend of ‘edu-tainment’: we’re not just showcasing technology, we’re empowering individuals to embrace AI for the public good, for work, and for smarter living.”


Immersive Experiences Await


Beyond keynotes and panels, AI Con also offers immersive installations, creative showcases, hands-on workshops, and creator challenges. Expect to see:


  • Live AI art and music performances

  • AI-generated content galleries

  • Futuristic cosplay competitions

  • Tech-for-good installations

  • Smart home, wellness, and EV zones

  • Country pavilions showcasing culturally distinct AI applications


“AICON isn’t just about where AI is heading — it’s about preparing for the future of work in an AI-driven world,” said Jayce Tham, Co-Founder of AICON and CreativesAtWork. “From coders to creators, founders to futurists — we’re building a space where people can demystify AI, understand its transformative impact, and turn apprehension into opportunity.”


“AI isn’t just about automation, it’s about imagination. With AICON, we’re turning tech into touchpoints for community, creativity, and culture,” said Kent Teo, Founder & CEO of Invade (ArtBox SG). “From the lens of Artbox Singapore, we want to humanise the experience at AI Con, making meaningful experiences for everyone.”


Get Your Tickets Now!


🎟️ TICKETS Tickets go live on 1 August 2025 at www.aicon.show


  • 2-Day Early Bird Pass: SGD $35

  • 1-Day Pass: SGD $25

  • 2-Day Regular Pass: SGD $40


📍Venue: Beyond X Building, 21 Keppel Rd, Singapore 089067



Media & Partners AICON 2025 is presented by AI Con Capital, with the support of partners including Dear.AI, and more.


To request media accreditation or speaker interviews, please contact: Daryl Dee Teo dee@blessinc.asia | +65 96701646



ANNEX A


About AICON 2025


AICON 2025 is the World’s #1 AI Consumer Show. It brings together global leaders, creators, and disruptors for an immersive festival exploring how AI shapes our everyday lives — from business and education to creativity and play. Held in Singapore, AI Con champions AI literacy, ethical innovation, and open collaboration across borders and disciplines.


About Dear.AI


Dear.AI is a creative tech studio blending generative AI with storytelling, design, and immersive experiences. Their viral work has been featured on CNBC, Yahoo, and global media.

Website: www.dear.ai Instagram: @dear.ai Showreel: Watch here


About AI Film Fest by GenTube


GenTube Film Fest is more than just a competition; it's a launchpad for the future of creative expression. As a next-gen platform, GenTube is dedicated to showcasing and discovering the very best in AI-generated content.


Dr James Ong speaking at China-ASEAN AI Forum at World Artificial Intelligence Conference (WAIC)
Dr James Ong speaking at China-ASEAN AI Forum at World Artificial Intelligence Conference (WAIC)

ANNEX B: ABOUT THE ORGANISERS & TEAM


Dr. James Ong (Co-founder of AI Con)


Founder, Artificial Intelligence International Institute (AIII), an AI Think Tank. Co-author of “AI for Humanity”. A 40-year AI and tech veteran and entrepreneur. Adjunct Professor at SUTD.


Jaze Phua (Co-founder of AI Con)


CEO of Virality Group, Creative Director at Dear.AI. Known for AI storytelling and viral digital content. Leads brand and creative direction for AI Con.


Jayce Tham (Co-founder of AI Con)


Founder & CEO of CreativesAtWork. Leads PR and media strategy. A champion for the freelance and creator economy.


Kent Teo


Founder & CEO of Invade (ArtBox SG). Expert in festival IP creation, retail-focused innovation, and mass community activation.


Cameron Liu


Chief of Staff, AICON. Oversees strategy, partnerships, and inter-team execution across zones and activations.


Gabriel Wee


Head of Partnerships & Operations, AICON. Driving AI Con from concept to execution by leading strategic partnerships and full-spectrum operations. With deep experience across B2B and B2C conferences, specializing in scaling high-impact events through ecosystem building, sponsor engagement, and operational excellence.


Gwen Lim


Head of Growth, AICON. Founder and Consultant at Kilogramme. Heads strategic communications, experience design, and ecosystem alignment.

 
 
 
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